Managers School

Completed the Managers School program led by Vyacheslav Shatillo at ABIS. This comprehensive management training program focused on developing essential leadership and management skills for effective team and project management.

The program included lectures on various topics such as:

• Business Philosophy: Influence of mentality, crisis management, and management laws.
• Organizational Development: Enterprise survival, ethical concepts, and conflict resolution.
• Positive Thinking: Success formulas based on N. Hill’s principles.
• Management Basics: Definitions, goal setting, organization, and planning methodologies.
• Strategic Planning: Mission, goals, environmental analysis, and strategy selection.
• Strategy Implementation: Formal planning components and management control.
• Organization and Delegation: Authority, responsibility, and overcoming delegation resistance.
• Motivation: Theories by Maslow, Herzberg, and Vroom, and modern salary formation.
• Control: Stages and types of control, behavioral aspects, and practical exercises.
• Marketing Strategy: Concepts, value selection, segmentation, and positioning.
• Marketing Mix: Product and service life cycles, pricing, and distribution channels.
• Integrated Marketing Communications: Advertising, sales promotion, and public relations.
• Personal Selling: Sales principles, communication rules, and practical exercises.
• Management Accounting: Financial management for non-financiers.
• Jim Rohn’s Success Principles: Success and happiness formulas, and exam methodologies.

Thematic Plan of Managers School – ABIS

Lecture 1: Business Philosophy

• Influence of mentality on Manager’s actions.
• Crisis as a reason for change.
• The law of the level of incompetence.
• Loftus’s 5th law of management.

Lecture 2: Basic Laws of Organizational Development

• Beginning of the mentality experiment.
• Philosophy of Enterprise Survival through collective business implementation.
• Entrepreneur as an ethical concept. Human realization in terms of income.

Lecture 3: Enterprise Development Cycle

• Main conflicts in the organization and their resolution. Conflict management.
• Formation of ownership.

Lecture 4: Basics of Conscious Positive Thinking

• Experiment based on N. Hill’s book “Think and Grow Rich”.
• Success formula.

Lecture 5: Basics of Management

• Basic concepts and definitions.
• Goal.
• Organization.
• Horizontal and vertical distribution of the organization.
• Management functions. 5 reasons for manager failure.
• Effective personal planning methodology.
• Pareto principle.

Lecture 6: Strategic Planning

• Definition, tasks, algorithm.
• Mission.
• Organization goals.
• Analysis and evaluation of the external environment.
• Management survey of the organization’s strengths and weaknesses.
• Principles of crisis exit.
• Analysis of strategic alternatives.
• Growth strategy.
• Strategy selection.

Lecture 7: Strategy Implementation

• Main components of formal planning: tactics, policies, procedures, rules.
• Management and control in the implementation of the strategic plan:
  1. Budget.
  2. Management by objectives.

Lecture 8: Organization and Delegation

• Principle of matching authority and responsibility.
• Limits of authority.
• Reasons for reluctance to delegate authority.
• Reasons for subordinates’ resistance to delegation and overcoming them.

Lecture 9: Motivation

• Three theories of motivation:
  1. Abraham Maslow’s Need Theory.
  2. Herzberg’s Two-Factor Theory.
  3. Vroom’s Expectancy Theory.
• Modern method of salary formation.

Lecture 10: Control

• Three stages: setting standards, changing achieved results, correction.
• Three types of control: preliminary, current, final.
• Behavioral aspects.
• Recommendations.
• Characteristics of effective control.
• Practical exercise on solving a real task.

Lecture 11: Marketing Strategy

• Basic concepts.
• Chain of Choice, Implementation, and Value Transfer.
• Methods of value selection.

Lecture 12: Marketing Value Selection

• Market opportunities analysis.
• Segmentation.
• Differentiation.
• Positioning.

Lecture 13: Marketing Mix

• 4P marketing mix, 7P service marketing.
• Value implementation in the product.
• Services: properties. Value implementation in the service.
• Stages of the product and service life cycle.

Lecture 14: Marketing Value Implementation in Price and Distribution Channels

• Pricing
  • Price as a monetary reflection of value.
  • Tools for value implementation in price.
• Distribution Channels
  • Levels of distribution channels.
  • Types of intermediary incentives.

Lecture 15: Marketing Value Transfer: Integrated Marketing Communications

• Advertising.
• Sales promotion.
• Direct marketing.
• Public relations.

Lecture 16: The Art of Personal Selling

• Basic principle.
• Sales scheme.
• Communication rules.
• Objection handling algorithm.
• “YES” sales method.
• Practical exercise.

Lecture 17: Introductory Lecture “Management Accounting. Control” with demonstration of the program “Financial Management for Managers - Non-Financiers”

Lecture 18: Jim Rohn “5 Major Pieces of the Life Puzzle”

• Success formula. Happiness formula.
• Methodology for passing exams with “Excellent” grades.